When you’re trying to build an online business, you have competition all across the globe. One thing that can help you stand out among your competitors is when you have your own line of info products.
Publishing your own course for your niche target audience helps them view you as a leader compared to those who merely act as middlemen connecting consumers to vendors who have courses, like affiliate marketers.
But for many people, the mere idea of launching their own info product seems daunting and overwhelming. It doesn’t have to be. There are five simple steps that can take you from the sidelines to the frontline when it comes to pulling profits in your niche.
Once you do the first one, you can repeat the process again and again until you have a whole line of products under your brand for consumers to consider. This not only brings in more money, but it reflects well on you in terms of lending credibility to your insight and appeal.
Pick a Profit-Pulling Info Product Idea
Once you decide to add product creator to your business model line-up, you may want to spend some time strategizing the best topics to start out with. If you can start out of the gate impressing the target audience, it will bode well for your future products.
In most niches, there are already info products being sold, so your challenge is to find something that you know will sell well in spite of that. Of course, you can do the same topics different or better than the others.
But you can also teach things others aren’t yet teaching within your niche. Think about marketing, for example. You know there are lots of courses on list building – as well as courses teaching social networking.
But merging the two topics gives you unique slant for an info product. You could do List Building with Facebook Groups or Build a List Posting Pins on Pinterest. You could have a Boost Your Subscribers with Instagram course, too.
Whatever you’re choosing to do, think of not one, but an entire line of info products you can create for your audience. Some of them may be broad, like “How to Lose Weight,” while others will be narrow and specific, such as, “Lose Weight with Negative Calorie Foods.”
Look at what is selling in your niche currently. See what people talk about the most in niche forums. See what print books are in the bestseller’s list on Amazon for your niche, and come up with a series of slants that would satisfy the hunger of your audience when it comes to devouring information.
Conduct Research and Create an Outline
Start with a brainstorming session. You got into this niche because you had an interest in it or a passion for it. So before you look anywhere else, list what topics you want to cover in your info product.
Go through and look in the table of contents of many other products to make sure you’re covering everything. Look at info products and books that are on the market in places like Amazon.
Let forum chatter help guide you. People post in forums and groups and open up about their experiences, their setbacks, and their desires. You can find out what the majority of people are searching for information on.
Use keyword tools to see what the most popular topics are in your niche. Then drill down and see exactly what people want to know about it. If you type in “how to lose weight” in a keyword tool, you’ll see that people want to know how to do that and gain muscle, how to lose weight after pregnancy, how to lose it specifically in their belly, and more.
Those specific drilled down topics can help you with research that will need to go into your info product creation. You can also survey your audience. If you have a list, send them a survey to complete – and if you don’t have one – ask around on social networks using polls to see what people have to say.
Buy some books, watch videos and listen to podcasts. All of these resources can help educate you and give you inspiration on what to cover in your own info product. Make sure you never copy what someone else says – just use the basic idea of what’s being discussed for your own outline.
Read comments on blogs or social network posts and see what consumers are saying about reviews of other books about the same topic. There’s a bunch of information lurking in these areas that’s easily available to you without you having to wait and get feedback from anyone.
When you have plenty of information that you know you want to cover, create an outline for your readers for the info product. Make sure it goes in a logical order, and isn’t just randomly scattered around.
Don’t worry about how long or short your info product is. If you try to build a course based on a certain price point you want to hit, it will be the wrong approach. Instead, think about what information your audience needs and then create it – you can price things later.
Choose a Format for Your Info Product
Information products can be delivered in many different formats. One thing you want to consider is where your own skills thrive. You might be great at writing, but intimidated by recording videos – or vice versa.
You also want to consider what your audience wants and needs. Many have preferences for video or text. But sometimes what they need is different. For example, if you’re walking someone through an online technical task, you wouldn’t use audio alone.
You’d want to use video to show them each step. But if video doesn’t sell for your audience, you can use text, but you’ll want to include screen shots showing them each step.
One of the most common and popular formats is to deliver it as an eBook. These are digital downloads that your audience can put straight on their PC or read on their smart gadget from anywhere.
Video courses are also popular with consumers. Many marketers charge more for video than they would a simple eBook. With video courses, you’ll have a private, password protected area where your customers can go to watch the lessons unfold.
These are usually short, bite-sized bits of information, around 10 minutes or less. But some marketers choose to do lengthy videos at 45 minutes or more per lesson. You have to understand what your audience needs and work from there.
Another seller are podcast shows that are private, paid products. There are many consumers who prefer to absorb information while multitasking, whether they’re doing lawn work or commuting to a 9-5 job.
You can even do a hybrid product creation. Some people will create a video course with modules but they will also turn the transcripts of those videos into PDF presentations that can be downloaded.
This is the best way to serve the needs of a wider audience. So look at the kind of information you want to teach your niche audience and then see what most vendors sell to them.
It could be that they’re selling it because that’s the audience preference, but it could also be as simple as the fact that they just haven’t made an effort to present the information in a new way – something you could do to forge a new path in your niche.
Don’t be intimidated about learning a new method of serving your audience information. If all you’ve ever done is text, you might hesitate to do video, but taking a course or looking up tips on how to do it, when paired with a little practice, will be all you need to make the leap to a multilayered approach.
Select a Product Release Platform
There are many places you can teach your information to your target audience. You might want to choose one – or do a combination of many different places. For starters, you can sell straight from your own domain using a payment processor like PayPal.
But you want to, you can also sell on platforms where they’re an audience built in who is seeking that information – like Amazon. If you release an eBook there, you won’t earn as much per sale as you would on other platforms, but the buyer base is huge, so your volume might make up for it.
ClickBank is another place where info products are sold. Here, you the ability to recruit tons of affiliates to promote for you. They accept a wide variety of niche topics and you can sell different media formats.
Warrior Plus is a good place to list your info products, especially if you’re in the online marketing niche. You’ll find both customers and affiliates shopping for information in this niche here, and you can build entire funnels rather than just have the one item for sale.
JVZoo is similar to Warrior Plus. You have the ability to cater to affiliates, run contests, get your item listed on a leaderboard and sell to customers, too. You can sell eBooks or video course, and more!
Udemy is a good platform if you know you’ll be teaching your audience using video. You can teach here and recruit affiliates, too. They have all sorts of niche categories you can teach here.
Thinkific is an easy drag and drop platform that you can use to teach people whatever topic you want in a variety of niche markets. There are many like this and the others – you just have to look around for what you need.
There are a few things you want to look for in a product release platform. The first is ease of use. Not just for yourself, when setting up the course, but for your customers, too.
You also want something that aligns with whatever payment processor you want to use. For example, if you want to use Stripe and PayPal, then make sure that platform allows for both.
Check out the fees or upfront costs for using the platform. Some will have a flat rate fee plus a percentage of every sale. Some will only take a portion of the sale once the customer checks out.
You also want to make sure your course abides by the rules set forth by the product platform. Some may have rules about claims you can make, or force you to add a disclaimer of their choosing.
Launch and Market Your Product
Use a strategic launch process to get your product onto the marketplace. If possible, list your product on affiliate sites or groups about a month before it goes live. You want to give your affiliates time to review it and create their own promotions for it – including bonuses, if applicable.
Make sure you list it on Muncheye, which is free – and if you’re a member of any group of affiliates or like-minded vendors, you can see if it’s possible to announce it there, too. You also want to notify your affiliates or friends in the niche about the upcoming launch.
Have a JV (joint venture) page that spells everything out for them – the date and time, pricing, and funnel details. The more information you can give them, including swipe files, the better your odds are that they’ll promote for you. To learn more about how affiliate marketing works, click here.
From your JV page, begin building a list of affiliates. Some people neglect to take this step, only thinking about list building in terms of customers. But each affiliate has the potential to send countless sales, so it’s important that you can speak to them in an email anytime, too.
Give them reminders starting at about two weeks until launch. Then more frequently as it gets closer. You want to encourage them to make a bonus and get a review copy out to anyone who need it.
If there’s anything you can do for them, such as record a webinar or answer any questions, this will give you ample time to pull that together, too. If you want even more people onboard, you can consider hosting a contest.
With a cash prize content, you don’t have to spend thousands of dollars – you can keep it small. But everyone likes the idea of dominating a leaderboard, so this gives them the ability to rank and have bragging rights in addition to a small cash payout.
Use a variety of tools to market your product once it launches. That might include everything from social marketing posts to paid ads. Help your affiliates with their marketing if they need anything like banner ads or swipe files.
Learning to launch your own info product may sounds intimidating, but all you’re doing it sharing your information in one place, rather than a strategic series of blog posts. While people are paying for it, you shouldn’t let self-doubt stand in the way of you helping others find solutions to their most pressing problems. The awesome thing about creating and launching your own info product online is that you can do it from home. There are many legitimate work from home business models, and this is one of them. Thanks for reading!